Advertising · Partnerships · Sponsorships

REACH OC
MOMS WHO
ACTUALLY BUY

Newsletter Sponsorship & Advertising — Orange County Family Audience

Shitty Mom Guide is a free weekly newsletter for families in Orange County, California — founded by OC mom Frances Tang. Shitty Mom Guide is how Orange County parents find out what's worth going to, eating, and doing with their kids. If your business serves OC families, this is how you get in front of them — with a real recommendation, not a banner ad.

4K
OC subscribers
68%
Open rate
Thu
Weekly,
every Thursday

Who Reads This

The audience, specifically.

Location
Orange County, CA — concentrated in Irvine, Costa Mesa, Fullerton, Mission Viejo, and surrounding cities
Who they are
Moms (mostly) with kids under 12. Working, not-working, every combo. High-intent weekend planners.
What they do
They open the newsletter to figure out what to do this weekend. They use the guide to plan outings. They refer friends.
Engagement
Above-average open rates. Clicks on local events and spots. Shares recommendations with their own friend groups.

How This Works

1
Frances writes the copy. You tell us the facts. We write the recommendation. Sponsors who need to control the language are not the right fit — our audience trusts the voice because it's consistent.
2
We only say yes to things we'd actually recommend. If we wouldn't tell a friend about it, we won't tell our readers about it. This is not a traffic site, it's a trust site.
3
One sponsor per surface. One sponsor per guide category. One sponsor per newsletter issue. Never two, never stacked.
4
Everything is labeled. Sponsored content is labeled. Partner cards are labeled. We don't do native content that pretends to be editorial. The audience is smart.

What's Available

Newsletter packages run 3 placements per quarter, about one a month. Local Partner is month-to-month.

Newsletter · Top Placement
Featured
$2,400
/quarter
Dedicated top-of-newsletter section in 3 issues over the quarter, 150–200 words each, written by Frances. You're in the header as "Brought to you by."
  • 2 optional IG posts or custom Reel (Frances films + edits)
  • UGC + pro photoshoot (30 min)
  • All assets and footage go to sponsor
  • Priority access to featured event spots
Newsletter · The Fridge
Fridge Most Popular
$1,200
/quarter
Listicle-style feature in the Fridge section — the weekly billboard inside the newsletter, 50–75 words, written by Frances, link naturally embedded.
  • Link naturally embedded — never looks like an ad
  • IG story mention
Newsletter · Events
Event List
$450
/quarter
First placement in the weekly event listings — the section OC parents open specifically to plan the weekend.
  • IG story mention
Always-On · Website + Newsletter
Newsletter + Website · Recurring
Local Partner
$375
/month · recurring
The always-on option. OC parents are on the guide all month, not just on Thursdays. This puts you in front of them in both places — the inbox and the map — for a flat monthly rate.
  • Monthly feature in the Fridge section — 50–75 words, Frances's voice, in front of ~2,800 engaged opens/issue
  • Evergreen Featured Partner pin on the OC Family Spots Map — always visible, distinct from regular pins
  • Featured Partner card at the top of the relevant guide category page (splash pads, indoor activities, markets, etc.)
  • One partner per category — exclusive placement
  • Month-to-month — no long contracts

Let's Talk

Email me directly. No media kit PDF, no RFP. Just tell me what you do and why Orange County moms should know about it.

Email Frances →

frances@shittymomguide.com · Usually responds within 48 hours

Have something bigger in mind? Events, collabs, pop-ups, giveaways — just email me what you're thinking. No decks.