Advertising · Partnerships · Sponsorships

REACH OC
MOMS WHO
ACTUALLY BUY

Newsletter Sponsorship & Advertising — Orange County Family Audience

Shitty Mom Guide is a free weekly newsletter for families in Orange County, California — founded by OC mom Frances Tang. Shitty Mom Guide is how Orange County parents find out what's worth going to, eating, and doing with their kids. If your business serves OC families, this is how you get in front of them — with a real recommendation, not a banner ad.

4K
OC subscribers
70%+
Open rate
Thu
Weekly,
every Thursday

Who Reads This

The audience, specifically.

Location
Orange County, CA — concentrated in Irvine, Costa Mesa, Fullerton, Mission Viejo, and surrounding cities
Who they are
Moms (mostly) with kids under 12. Working, not-working, every combo. High-intent weekend planners.
What they do
They open the newsletter to figure out what to do this weekend. They use the guide to plan outings. They refer friends.
Engagement
Above-average open rates. Clicks on local events and spots. Shares recommendations with their own friend groups.

What's Available

Four ways in. Newsletter packages are per-issue or quarterly. Guide is website-only inventory.

Newsletter · Top Placement
Featured
$750
/issue · $2,400/quarter
Dedicated top-of-newsletter section, 150–200 words, written by Frances. You're in the header as "Brought to you by."
  • 150–200 word dedicated section, Frances's voice
  • "Brought to you by" in the email header
  • 2 optional IG posts or custom Reel (Frances films + edits)
  • UGC + pro photoshoot (30 min, quarterly partners only)
  • All assets and footage go to sponsor
  • Priority access to featured event spots
Newsletter · The Fridge
Fridge
$400
/issue · $1,200/quarter
Listicle-style feature in the Fridge section — the weekly billboard inside the newsletter, 50–75 words, written by Frances, link naturally embedded.
  • 50–75 word feature in the Fridge section
  • Link naturally embedded — never looks like an ad
  • Optional IG story mention (quarterly sponsors only)
Newsletter · Events
Event List
$200
/issue · $600/quarter
First placement in the weekly event listings — the section OC parents open specifically to plan the weekend.
  • First placement in the event list
  • Optional IG story (quarterly sponsors only)
Website Only
Guide Partner
$200–400
/month · evergreen
Your business featured directly on the splash pads guide, farmers market guide, or whichever category fits — a permanent card on the page, labeled "Partner," written by Frances. Not in the newsletter.
  • "Partner" card placed mid-list on the relevant guide page
  • Frances writes the description — you approve facts only
  • Evergreen placement, stays live while you're a partner
  • One partner per guide category
  • Links directly to your site from shittymomguide.com
Experiential
Let's Get Creative
Let's chat
Events, co-branded activations, UGC collabs, giveaways, pop-ups. If you have something OC families would actually want, there's probably a way to do it together.
  • Email frances@shittymomguide.com with what you're thinking
  • No decks, no RFPs — just tell me what you do and why OC moms care

How This Works

1
Frances writes the copy. You tell us the facts. We write the recommendation. Sponsors who need to control the language are not the right fit — our audience trusts the voice because it's consistent.
2
We only say yes to things we'd actually recommend. If we wouldn't tell a friend about it, we won't tell our readers about it. This is not a traffic site, it's a trust site.
3
One sponsor per surface. One sponsor per guide category. One sponsor per newsletter issue. Never two, never stacked.
4
Everything is labeled. Sponsored content is labeled. Partner cards are labeled. We don't do native content that pretends to be editorial. The audience is smart.

Let's Talk

Email me directly. No media kit PDF, no RFP. Just tell me what you do and why Orange County moms should know about it.

Email Frances →

frances@shittymomguide.com · Usually responds within 48 hours