How much does it cost to advertise in Shitty Mom Guide?

Newsletter sponsorships run quarterly, with one sponsor per category. Rates depend on placement and are sent on request. Email frances@shittymomguide.com for the current rate sheet.

Who reads Shitty Mom Guide?

Shitty Mom Guide reaches 4,500+ parents in Orange County, California. Primarily moms with kids under 12 in cities including Irvine, Costa Mesa, Fullerton, and Mission Viejo. The newsletter sends every Thursday.

Advertising · Partnerships · Sponsorships

Wanna REACH OC MOMS?

Newsletter Sponsorship & Advertising for Orange County Families

The free weekly newsletter 4,500+ OC families open every Thursday to plan their weekend. If your business serves Orange County families, this is the most trusted way to reach them.

See the Packages →

See a sample issue →

Mostly moms with kids under 12, concentrated in Irvine, Costa Mesa, Fullerton, and Mission Viejo.

This Audience Shows Up

When SMG throws an event, it sells out :)

"The best event I've ever been to. It made me feel like a good dad."

Dad who attended

Hair 101 for Dads · 40k+ views · sold out 3×

"I still can't believe I made it out and how much fun it was. It was definitely much needed."

Mom who attended

Pole Dancing for Moms · sold out 2×

What's Available

Book a quarter. One sponsor per category — when it's taken, it's taken.

Every placement runs 3 times over the quarter — your business named in 3 separate Thursday issues, in front of the same ~3,000 OC moms who open every week. Not one blast. Three.

Event List

Get listed

Your event highlighted in the weekly lineup OC moms scan to plan their weekend.

Fridge

Get recommended

A short recommendation in Frances's own voice inside the newsletter, plus an Instagram story.

Featured Most Popular

Get everywhere

The full package — a dedicated newsletter feature, Instagram, a spot on the map, a shout-out in Frankie, and a pro photo shoot (~$600 value) that's yours to keep.

Most sponsors go Featured — it's the only one that covers the newsletter, Instagram, the map, and Frankie. One sponsor per category, per quarter — when it's taken, it's taken. Full details & rates sent on request — tell me about your business and I'll send the fit.

Email for rates →

Every sponsorship is written by Frances in her own voice, inside a newsletter moms open on purpose, not a marketing department.

"We only say yes to things we'd actually recommend. Unfortunately, we cannot be bought."

How This Works

Frances writes the copy. You tell us the facts. We write the recommendation. Sponsors who need to control the language are not the right fit. Our audience trusts the voice because it's consistent (and fun!).

We only say yes to things we'd actually recommend. If we wouldn't tell a friend about it, we won't tell our readers about it.

One sponsor per surface. One sponsor per guide category.

Everything is labeled. Sponsored content is labeled. Partner cards are labeled. We don't do native content that pretends to be editorial. The audience is smart.

Let's Talk

Email me directly. Just tell me what you do and why Orange County moms should know about it. First time doing this? You'll approve every word before it runs, and we'll set up a tracking link or code so you see exactly what came from the newsletter, not a guess.

Email Frances →

frances@shittymomguide.com · Usually responds within 48 hours

Have something bigger in mind? Events, collabs, pop-ups, giveaways, or ask about Frankie (our SMS weekend concierge) and the Passport local-perks program. Just email me what you're thinking. No decks.