Legal

Privacy Policy

Last updated: March 11, 2026 · Small Batch Ventures LLC

Who We Are

Small Batch Ventures LLC operates Shitty Mom Guide (the newsletter and website at shittymomguide.com) and Frankie by SMG (an SMS-based weekend planning assistant for Orange County parents). Questions: frances@shittymomguide.com

What We Collect

For the newsletter (Beehiiv): your email address and any preferences you set.

For Frankie (SMS): when you join, we collect:

• Your city or general location in Orange County
• Your children's ages (for activity recommendations)
• Your activity interests and preferences
• Your phone number (via your SMS opt-in)
• Messages sent to Frankie (for conversation context)
• Google Calendar access token (optional — only if you choose to connect)

We do not collect your full name or payment information directly. Stripe handles payments separately and we do not store card details.

For the website (shittymomguide.com): we use Netlify's built-in analytics (privacy-respecting, no cookies, no cross-site tracking).

How We Use It

• To send the weekly Shitty Mom Guide newsletter (Thursdays)
• To generate personalized weekend plans and recommendations via Frankie
• To send Friday morning briefings (Frankie)
• To check Google Calendar availability (if connected)
• To improve recommendations over time

We do not sell your data. We do not share your information with advertisers or third parties except as necessary to operate the services (e.g., Anthropic API for Frankie's AI, Beehiiv for newsletter delivery).

Google Calendar

Connecting Google Calendar is entirely optional. If you connect it, Frankie uses read access to check your availability and can create events on your behalf when requested. Calendar tokens are encrypted. You can disconnect at any time by messaging Frankie "disconnect my calendar" or through your Google Account settings.

SMS / Frankie

By texting JOIN to start your Frankie trial, you consent to receive recurring SMS messages from Shitty Mom Guide. Message frequency: approximately 1 message per week. Message and data rates may apply. Text STOP to cancel at any time. Text HELP for help. Carriers are not liable for delayed or undelivered messages.

Data Retention

Your data persists while your account or subscription is active. To permanently delete your profile, preferences, and conversation history, text "delete my data" to Frankie or email frances@shittymomguide.com.

Your Rights

You can access your data, request deletion, or opt out at any time. For newsletter: unsubscribe link in every email. For Frankie: text STOP to cancel. For data deletion requests: email frances@shittymomguide.com.

Children's Privacy

Our services are intended for adults (parents). We do not knowingly collect personal information from children under 13. Age information you provide refers to your own children for the purpose of generating age-appropriate activity recommendations.

Security

We implement industry-standard security measures including encryption at rest for sensitive data. No transmission method over the internet is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

If we make material changes, we'll notify active Frankie users via SMS and newsletter subscribers via email.

Contact

frances@shittymomguide.com · Small Batch Ventures LLC · Orange County, CA